Experience absolute picture quality with Sony’s flagship professional 4K display with Sony XR processing.
Supreme picture quality and brightness in our largest screen size
It’s BRAVIA at its brightest and biggest. Designed to perform flawlessly in demanding professional environments, super-size 98” BRAVIA BZ50L boasts cutting-edge technology and installation-friendly features. With 780 nit brightness, cinematic color, contrast and a huge viewing angle plus doubled memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.
Spectacular 780 nit brightness, and more
Brighter is better. In busy retail showrooms or corporate lobbies, 98” BRAVIA shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.
High refresh rate
98” BRAVIA sports a 4K 120Hz panel, teamed with XR Motion Clarity and Motionflow XR to express fast paced on-screen movement with unprecedented smoothness, clarity and realism.
Richer, more lifelife color
XR Triluminos Pro color technology expresses an even wider palette of exquisitely lifelike hues and tones, thanks to Sony’s unique Cognitive Processor XR processor.
Cognitive Processor XR™
The world’s first picture processor with cognitive intelligence understands how humans really see the world. 98″ BRAVIA with Cognitive Processor XR™ opens up an unprecedented viewing experience that immerses you even more deeply in the scene.
Professionally designed for flexible installation
Other so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. 98” BRAVIA is engineered from the ground up for quicker, easier, more flexible installation in retail and corporate environments.
Robust Usability
The BRAVIA FW-98BZ50L contains a host of useful functions for business, such as purpose driven applications and setting customization to make daily work more efficient.
Professional Settings
BRAVIA makes doing business even easier, allowing you to fine-tune settings to suit the demands of corporate or retail environments. Disable input or remote-control functions, remove labels, and block buttons to avoid tampering when the screen’s being used in public spaces. Customize and store display settings, then copy them easily from display to display via USB flash memory.
Simple signage
Informing and guiding visitors with digital signage in retail stores and corporate spaces has never been easier. On-board BRAVIA Signage Free (BSF) software automatically plays out HTML content, video and photos copied onto a USB stick memory when it’s slipped into BRAVIA. It’s that simple.
Get great pictures fast
Forget fiddling with display settings – focus on getting amazing results without fuss. One Step Setting offers presets tuned to your environment, including meeting room, vivid signage, natural signage and graphics. Just pick a preset: BRAVIA instantly configures picture mode, input, control settings and more.
Large 32 GB internal storage
The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. 98” BRAVIA doubles internal storage from 16 GB to a generous 32 GB – giving loads more room on board to hold apps, photos, videos and digital signage.