The Sony BRAVIA 7 II True RGB 98 Inch 4K HDR Google TV delivers a stunning large-screen entertainment experience with breakthrough True RGB technology and advanced AI-powered picture processing. Featuring independently controlled red, green, and blue LEDs, this premium 98-inch 4K TV combines expanded color volume, high brightness, and deeper contrast for exceptionally lifelike images with accurate color reproduction from virtually any viewing angle. Powered by Sony’s XR Processor with AI scene recognition, the BRAVIA 7 II optimizes color, contrast, clarity, and motion in real time, while XR Clear Image AI enhances lower-resolution content closer to 4K quality. Acoustic Multi-Audio+ and Dolby Atmos create immersive cinematic sound aligned perfectly with the picture. Gamers benefit from HDMI 2.1 features including 4K/120, VRR, ALLM, Auto HDR Tone Mapping, and PS5 optimization for smooth, responsive gameplay. With Google TV, Gemini voice control, Apple AirPlay 2, Google Cast, and Sony Pictures Core, the BRAVIA 7 II is designed for premium home theater, streaming, sports, and gaming performance.
Sony BRAVIA 7 II True RGB 98 Inch 4K HDR Google TV with Gemini
$8,998.00
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DESCRIPTION
The Sony BRAVIA 7 II True RGB 98 Inch 4K HDR Google TV delivers a stunning large-screen entertainment experience with breakthrough True RGB technology and advanced AI-powered picture processing. Featuring independently controlled red, green, and blue LEDs, this premium 98-inch 4K TV combines expanded color volume, high brightness, and deeper contrast for exceptionally lifelike images with accurate color reproduction from virtually any viewing angle. Powered by Sony’s XR Processor with AI scene recognition, the BRAVIA 7 II optimizes color, contrast, clarity, and motion in real time, while XR Clear Image AI enhances lower-resolution content closer to 4K quality. Acoustic Multi-Audio+ and Dolby Atmos create immersive cinematic sound aligned perfectly with the picture. Gamers benefit from HDMI 2.1 features including 4K/120, VRR, ALLM, Auto HDR Tone Mapping, and PS5 optimization for smooth, responsive gameplay. With Google TV, Gemini voice control, Apple AirPlay 2, Google Cast, and Sony Pictures Core, the BRAVIA 7 II is designed for premium home theater, streaming, sports, and gaming performance.
FEATURES
True RGB, the future of color. Powered by a newly evolved RGB Backlight Master Drive Pro built on two decades of innovation, Sony's True RGB is three independently controlled RGB LEDs. It delivers unprecedented color volume, precise color gradation, and a significantly wider viewing angle, enhancing the movie-watching experience even further.
Elevated color accuracy without compromise. Sony unites the color range of our flagship QD-OLED with the high brightness of a Mini LED. This combination enables enhanced color volume and the ability to render colors with greater accuracy.
See the hidden depths in a new way. From the brightest peak to the darkest shade, Sony's True RGB captures smooth color gradation in every subtle tonal detail. It brings greater depth to the story on screen.
Smarter picture in real time. The XR Processor powers the BRAVIA 7 II, using AI scene recognition to optimize color, contrast, and clarity. Every frame is analyzed and refined for lifelike realism.
Crystal clear pictures with AI upscaling technology. XR Clear Image AI intelligently upscales your favorite content to 4K by restoring details lost during the transmission process. Dynamic frame analysis and zone division work together to minimize noise introduced during signal transmission, resulting
in a clearer and more natural image.
Contrast intensified. Depth amplified. XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.
Even fast-moving action stays smooth, bright and clear. Forget about blur. XR Motion Clarity™ analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion, so you see clear, bright images, however fast the action.
Individually calibrated. Consistently flawless. Behind every BRAVIA is meticulous craft. By factory calibrating each panel one by one, we remove variations and ensure consistent, high-quality performance you can rely on.
Cinema-like sound, perfectly matching pictures. Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio+™, what you see and what you hear are perfectly matched.
From stereo to expansive 3D surround. Ordinary sound becomes extraordinary. With our proprietary 3D Surround Upscaling, stereo sound expands into wider, more precise 3D audio, crisper, clearer, and more immersive than ever.
Crystal clear voice. With AI technology. No more muffled voices. Our Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theater products too.
Direct Connect with BRAVIA Theater Sub/Rear. Add just what you want, subwoofer, rear speakers, or both, directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field, transforming movies into a bigger, more cinematic experience. An easy upgrade without the complexity of a full home theater system.
Control your BRAVIA Theater effortlessly. Easily control features such as sound field and volume using
just the TV remote. With an integrated UI, soundbar sound
settings automatically appear on the BRAVIA Quick Settings
menu.
Touch and control from your headphones. Control your BRAVIA TV with a tap. Play, pause, skip, or adjust the volume directly from your connected Bluetooth headphones, so you can stay immersed in your content without reaching for the remote.
Same stunning picture from any seat. With X-Wide Angle Pro, color and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view.
Color, faithfully reproduced. Sony's True RGB features the sensing function that detects LED operating efficiency in real time and optimizes brightness accordingly. This allows the TV to consistently reproduce the color tones of the input video with high fidelity.
Bring cinematic standards home. Experience truly unforgettable movies at home. Our TV supports
the rigorous standards of Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience.
Authentic picture. From the studio to your screen. Step closer to the filmmaker's vision. Sony's Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favorite streaming platforms.
Epic Quality. Limitless Entertainment. Explore a huge selection of the latest blockbusters, classic hits,
and hidden gems from Sony Pictures. Choose favorites to add to your collection included with your BRAVIA TV. Experience next-level picture and sound quality with Pure Stream technology and IMAX Enhanced movies on Sony Pictures Core.
Find what to watch faster with Gemini on Google TV™. Just ask Gemini for personalized recommendations and browse movies and shows from all your apps in one place. Chat hands-free to refine suggestions, get helpful insights, open apps, play music, and control compatible smart home devices, all without reaching for the remote.
Compatible with Apple Airplay 2. Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.
Google Cast™. Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.
My Cinema presets. Tailored to the moment. Choose from cinema-optimized picture and sound presets designed for various viewing environments, such as the time of day and room environment. These presets adjust your TV for the best movie-watching experience with just a single step.
All your gaming essentials in one place. With Game Menu 2, check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Multi-View in an instant.
Stream PlayStation® games to your BRAVIA TV. Control your PlayStation console remotely wherever you have a compatible BRAVIA TV connected to the internet. The PS Remote Play app lets you control your PS5®, PS5® Pro or PS4 console from another room or location like a friend's house.
Auto HDR Tone Mapping. Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® and PS5® Pro console initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.
Auto Genre Picture Mode. Your BRAVIA TV automatically switches into Game Mode with PS5® and PS5® Pro consoles to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
Level up your gaming with HDMI 2.1 features. BRAVIA TVs deliver a thrilling gaming experience with support for HDMI 2.1 features 4K/120, VRR, ALLM, and SBTM. With 4K/120 you get consistent 120fps in 4K resolution giving you the advantage in high-intensity gaming. Variable Refresh Rate (VRR) allows the TV to dynamically match frame rate of the gaming device, enabling smoother gameplay without stuttering delays or screen tearing. Auto Low Latency Mode (ALLM) supports more responsive gameplay by enabling the TV to automatically switch to low latency mode whenever a gaming device is connected.
Harmonic Presence. Fits seamlessly into your space. The transparent center stand gives BRAVIA 7 II a light, floating appearance. With cables tucked away and a wave-pattern bezel that echoes sound, the design stays harmonious, turning the TV into part of your décor.
The Mirage Stand. Subtle, seamless. The Mirage Stand combines slim steel with a transparent lens panel, concealing cables completely from view so the TV appears to float.
Available on 50”, 55” 65”, 75”, 85” class screen sizes only.
Curate your screen with what you love. Your TV, your canvas. With BRAVIA Gallery, explore over 2,500 pieces of artwork from your favorite artists, movies, and games so your screen expresses more than entertainment.
A remote for everyone. A newly designed remote created with feedback from end users. It features bigger buttons, distinct shapes, and clearer spacing for easier navigation by touch. A new wave-textured back improves grip and comfort, while the Remote Finder function helps you quickly locate it. Valuable for all users, including those who are visually impaired.
Balancing environment and entertainment. Easily change eco settings, individually or in one go. Eco
Dashboard 2 puts everything conveniently in one place and
can even monitor your power consumption for optimum
efficiency.
In The Box
Table-top stand
AC power cord
Voice remote control
batteries
quick setup guide
operating instructions
TECHNICAL SPECS
True RGB with independently controlled red, green, and blue LEDs delivers vibrant color with an expanded color range.
True RGB combines wide color range with high brightness for accurate color reproduction.
X-Wide Angle keeps color consistent from virtually any seat in the room.
XR Processor™ with AI scene recognition optimizes color, contrast, and clarity in real time.
XR Clear Image™ restores detail and reduces noise in older and lower-resolution content.
XR Contrast Booster increases peak brightness while deepening blacks for stronger contrast.
XR Motion Clarity™ keeps sports, action scenes, and gameplay smooth and blur-free.
RGB sensing detects LED performance in real time and optimizes brightness for accurate color reproduction.
My Cinema presets optimize picture and sound for different viewing environments.
Acoustic Multi-Audio+™ delivers immersive surround sound aligned with the picture.
3D Surround Upscaling converts stereo audio into immersive 3D sound.
Voice Zoom 3™ with AI enhances dialogue clarity in every scene.2
Direct TV Connection allow easy expansion with a subwoofer, rear speakers, or both.3
Quick Settings soundbar control lets you adjust compatible soundbars directly from the TV.
Bluetooth headphone control allows playback and volume adjustments from your headphones.4
SONY PICTURES CORE™ includes movies with IMAX® Enhanced and Pure Stream quality.1,5,6
Dolby Vision®, Dolby Atmos®, IMAX® Enhanced, and DTS:X® support brings cinematic picture and sound home.5,7
Studio Calibrated picture modes reproduce picture quality as the creator intended.
Gemini on Google TV™ helps you find movies and shows faster with voice search and recommendations.8
Apple AirPlay® 2 support lets you stream easily from iPhone, iPad, or Mac.9
Google Cast™ built in lets you cast movies, shows, and apps from compatible devices.10
Hands-free Gemini voice control lets you search and control the TV with your voice.11
Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for PS5® gaming.12
Game Menu 2 puts all gaming picture settings and assist features in one place.
HDMI 2.1 features including 4K/120, VRR, and ALLM deliver responsive high-performance gaming.13
PS Remote Play streams PlayStation® games directly to your BRAVIA TV.14
Harmonic Presence design features clean lines with integrated cable management for a tidy setup.
Mirage Stand uses slim steel and a transparent lens panel to create a floating look. 19
BRAVIA Gallery displays curated artwork when the TV is not in use.15
Inclusive remote design with Remote Finder improves accessibility with larger buttons and tactile shapes.
