Sony BRAVIA XR 77" A80K 4K HDR OLED TV with smart Google TV

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  • $ 2,798
  • Regular price $ 3,198

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Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Sony's BRAVIA XR™ TVs revolutionary processor reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

Scenes full of contrast and brightness, precisely controlled
Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls Sony's latest generation Mini LED backlight in this X95K 4K BRAVIA XR TV for brightness you can feel. You'll enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights.

Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyzes motion across several frames to ensure action stays smooth, bright and clear.


  • Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality.
  • Immersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro.
  • Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro.
  • Hear true immersive audio with triple actuators that vibrate to produce sound from the entire screen and dual subwoofers for powerful bass, plus support for Dolby Atmos.
  • See blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology.
  • Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling.


  • Chromecast built-in: Yes
  • Component Video (Y/Pb/Pr) Input(s): No
  • Composite Video Input(s): Hybrid with S-Center Speaker Input x1 (Side, Mini jack)
  • Digital Audio Output(s): 1 (Side)
  • Ethernet inputs: 1 (Side)
  • Features specified in HDMI2.1: 4K120/eARC/VRR/ALLM
  • HDCP: HDCP 2.3 (for HDMI™ 1/2/3/4)
  • HDMI Audio Return Channel (ARC): Yes (eARC/ARC)
  • HDMI inputs total: 4 (4 side)
  • RF (Terrestrial/Cable) Connection Input(s): 1 (Side)
  • RS-232C Input(s): 1 (Side)
  • USB ports: 2 (side)
  • Variable Refresh Rate (VRR): Yes (for HDMI™3/4)
  • Wi-Fi Frequency: 2.4 GHz/5 GHz (for Wi-Fi Direct: 2.4 GHz Only)
  • Wi-Fi Standard: Wi-Fi Certified 802.11a/b/g/n/ac
  • DIMENSION OF TV WITH STAND (NARROW POSITION) (W x H x D): 67.8 x 40.31 x 15.32" (1,722 x 1,024 x 389 mm)
  • DIMENSION OF TV WITH STAND (SOUNDBAR POSITION) (W x H x D): 67.8 x 41.97 x 15.32" (1,722 x 1,066 x 389 mm)
  • DIMENSION OF TV WITH STAND (STANDARD POSITION) (W x H x D): 67.8 x 40.31 x 15.32" (1,722 x 1,024 x 389 mm)
  • Dimension of Package Carton (W x H x D): 75.24 x 44.76 x 7.40" (1,911 x 1,137 x 188 mm)
  • Dimension of TV without Stand (W x H x D): 67.8 x 39.3 x 2.13" (1,722 x 998 x 54 mm)
  • Screen Size (cm, measured diagonally): 76.77 inch (195 cm)
  • Weight of Package Carton (Gross): 99.2 lb/45 kg
  • Weight of TV with Stand: 81.5 lb (37 kg)
  • Weight of TV without Stand: 76.7 lb (34.8 kg)
  • Display resolution (H x V, pixels): 3840 x 2160
  • Display Type: OLED
  • Power Consumption (in Standby): 0.5 W
  • On-board Storage (GB): 16 GB
  • DTS audio format support: DTS Digital Surround
  • Dolby audio format support: Dolby™ Audio, Dolby™ Atmos
  • Audio Power Output: 20 W + 10 W + 10 W + 10 W + 10 W
  • Speaker Configuration: Actuator x 3, Subwoofer x 2
  • Speaker type: Acoustic Surface Audio+

WARNING: California Residents - Proposition 65. This product can expose you to chemicals known to the State of California to cause cancer and birth defects or other reproductive harm. For more information, go to



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