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Sony BRAVIA XR 55" A95K 4K HDR OLED TV with smart Google TV
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Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Sony's BRAVIA XR™ TVs revolutionary processor reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

Enjoy real life depth with pure blacks and brighter colors
Pairing our XR OLED Contrast Pro and QD-OLED panel, this TV delivers up to 200% as much color brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colors. Powered by Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus, so you won’t miss a single detail in dazzling light or deep shadow.

Intelligent motion processing for smooth, fast-moving action
Powered by Sony's Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.


  • Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality.
  • See more and brighter colors than ever before with the new QD-OLED panel and XR Triluminos Max.
  • Hear true immersive audio with dual actuators that vibrate to produce sound from the entire screen and dual subwoofers for powerful bass, plus support for Dolby Atmos.
  • See blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology.
  • Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling.
  • Unique Dual Style stand offering versatile TV placement – front position for immersive viewing and back position setting the TV closer to the wall.


  • Chromecast built-in: Yes
  • Composite Video Input(s): Hybrid with S-Center Speaker Input x1 (Side, Mini jack)
  • Digital Audio Output(s): 1 (Bottom)
  • Ethernet inputs: 1 (bottom)
  • Features specified in HDMI2.1: 4K120/eARC/VRR/ALLM
  • HDCP: HDCP 2.3 (for HDMI™ 1/2/3/4)
  • HDMI Audio Return Channel (ARC): Yes (eARC/ARC)
  • HDMI inputs total: 4 (1 Side, 3 Bottom)
  • Display resolution (H x V, pixels): 3840 x 2160
  • Display Type: OLED (QD-OLED)
  • Contrast enhancement: OLED XR Contrast Pro XR HDR remaster Dynamic Contrast Enhancer Pixel Contrast Booster
  • Clarity enhancement: XR 4K Upscaling Dual database processing XR Super Resolution
  • Color enhancement: XR TRILUMINOS Max™ XR Smoothing Live Color™ Technology
  • HDR (High Dynamic Range) compatibility: Yes (HDR10, HLG, Dolby Vision)
  • Motion enhancer (Native Hz): XR OLED Motion, Auto mode
  • Power Consumption (in Standby): 0.5 W
  • Power Requirements (voltage/frequency): 60 Hz for UL cUL 50/60 Hz for other AC 120 V for UL cUL AC 110-240 V for other
  • Power Saving Mode/Back Light Off Mode: Yes
  • ACOUSTIC AUTO CALIBRATION: Room & User Position Compensation
  • ACOUSTIC CENTER SYNC: Yes (Home theater system, Sony compatible Soundbar)
  • DTS audio format support: DTS Digital Surround
  • Dolby audio format support: Dolby™ Audio, Dolby™ Atmos
  • Audio Power Output: 20 W + 20 W + 10 W + 10 W
  • Speaker Configuration: Actuator x2, Subwoofer x2
  • Speaker type: Acoustic Surface Audio+
  • DIMENSION OF TV WITH BUNDLED CAMERA (WITHOUT STAND) (W X H X D): 48.25 x 28.75 x 2.25 (1.16)" (1,225 x 729 x 56 (42.8) mm)
  • Dimension of Package Carton (W x H x D): 53.63 x 32.88 x 7.75" (1,360 x 835 x 194 mm)
  • Dimension of TV without Stand (W x H x D): 48.25 x 28.13 x 1.75" (1,225 x 714 x 43 mm)
  • Screen Size (cm, measured diagonally): 139 cm
  • STAND WIDTH (BACK POSITION STYLE): 48.13" (1,222 mm)
  • STAND WIDTH (FRONT POSITION STYLE): 48.13" (1,222 mm)
  • Screen Size (inch, measured diagonally): 55" (54.6")
  • Weight of Package Carton (Gross): 88.2 lb (40 kg)



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