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Sony BRAVIA XR 55" X90K 4K HDR Full Array LED TV with smart Google TV

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  • $ 898
  • Regular price $ 1,298

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Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. The revolutionary processor on the Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

Hands-free help from Google
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more.


  • Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality.
  • Deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10.
  • Experience immersive cinematic content with support for Dolby Vision4, IMAX Enhanced5, and Netflix Adaptive Calibrated Mode.
  • Acoustic Center Sync synchronizes BRAVIA XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound.
  • See blur-free picture quality in fast-moving sports and movies powered by XR Motion Clarity technology.
  • Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling.


  • Picture
    • Backlight dimming type: Local Dimming
    • Backlight type: Direct (Full Array LED)
    • Display resolution (H x V, pixels): 3840 x 2160
    • Display Type: LCD
    • Contrast enhancement: XR Contrast Booster XR HDR remaster Dynamic Contrast Enhancer
    • Clarity enhancement: XR 4K Upscaling Dual database processing XR Super Resolution
    • Color enhancement: XR TRILUMINOS PRO™ XR Smoothing Live Color™ Technology
  • Power Consumption (in Standby): 0.5 W
  • Power Requirements (voltage/frequency): 60 Hz for UL cUL 50/60 Hz for other AC 120 V for UL cUL AC 110-240 V for other
  • Power Saving Mode/Back Light Off Mode: Yes
  • Screen Size (cm, measured diagonally): 139 cm
  • Screen Size (inch, measured diagonally): 55" (54.6")
  • ACOUSTIC AUTO CALIBRATION: Room & User Position Compensation
  • ACOUSTIC CENTER SYNC: Yes (Sony-compatible Soundbar)
  • DTS audio format support: DTS Digital Surround
  • Dolby audio format support: Dolby™ Audio, Dolby™ Atmos
  • Audio Power Output: 10 W + 10 W + 5 W + 5 W
  • Speaker Configuration: Full Range (Bass Reflex) x 2, Tweeter x 2
  • Speaker type: Acoustic Multi-Audio Sound Positioning Tweeter
  • DIMENSION OF TV WITH STAND (SOUNDBAR POSITION) (W x H x D): 48.63 x 30.75 x 13.13" (1,233 x 780 x 331 mm)
  • DIMENSION OF TV WITH STAND (STANDARD POSITION) (W x H x D): 48.63 x 29.25 x 13.13" (1,233 x 740 x 331 mm)
  • Dimension of Package Carton (W x H x D): 53.62 x 33.07 x 6.3 inch (1,362 x 840 x 160 mm)
  • Dimension of TV without Stand (W x H x D): 48.54 x 27.99 x 2.84 inch (1,233 x 711 x 72 mm)
  • Screen Size (cm, measured diagonally): 139 cm
  • Weight of Package Carton (Gross): 55.1 lb / 25 kg

WARNING: California Residents - Proposition 65. This product can expose you to chemicals known to the State of California to cause cancer and birth defects or other reproductive harm. For more information, go to



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